Top 5 Tools SEO Guru’s Use - IK Technologies

Top 5 Tools SEO Guru’s Use

There is a plethora of SEO tools out there, from keyword research tools to link research and outreach tools but knowing which ones to use can be a minefield and unless they have a free trial (for the paid ones) they can be expensive to run.

This guide should help! I will highlight the TOP 5 SEO Tools you will need, what the tool does and the let’s get started.

Google Keyword Tool (FREE)

Why wouldn’t you use this? It provides keyword search volumes right from Google’s own sets of data and gives ideas for other related keywords based on your selection. Best of all it’s free. All you need is a Gmail account to login in with (like you do with any Google tool). It was originally called Google’s Keyword Tool and is now called Google Keyword Planner. Unfortunately they seem to be drastically changing the tool and it no longer gives accurate monthly search volumes and instead you get a range of figures, for instance 0-10,, 10-100, 100-1k. However, the fact you can download and export the data into a spreadsheet makes it a major tool in your SEO arsenal.

Serpbook (Range Of Packages Available From £29.97 for 100 Keywords Upwards)

Really suited to agencies or if you are wanting to check more than a handful of keywords, Serpbook is a ranking tool that allows you to check your Google rankings 24/7. It will even plot changes based on a day, week or month. The main reason agencies like this tool is if there is an algorithm change or you make a change to your website, you can easily and quickly plot, how this has effected your Google rankings using the historical tool. You can even give each client a separate URL that is just for them to check their own site rankings.

MOZ ($99 per month)

From one of the leading SEO Software tools, MOZ is a power house in the SEO world. Neil from Web design and marketing agency ESP Projects said “From analysing your own or competitor’s backlinks, to seeing how competitive a keyword is, to finding out what onpage issues you may have, it combines all the aspects of an SEO’s job in one.” The real benefit though can be found in the community forum. Here you can communicate with leading SEO experts and get valuable insights into any issues you may be having. There is a wide range of blogs, whitepaper’s, video and webinars to expand your SEO knowledge.

Deepcrawl (£60 per month)

Analysing issues with your site can be a bit of minefield, especially for larger sites. A visual scan sometimes isn’t enough, especially if you are looking at speed or crawling issues. Deepcrawl is enterprise crawling software. It’s no wonder why the likes of the BBC and SKY use it. It picks up speed issues, text-to-code issues, duplicate content issues and duplicate meta tag problems.


SEMrush is an overall domain analysis tool. You put the URL in and you can see how much traffic you are getting via paid or organic search, the rankings of keywords (not ones you enter but any keywords you are ranking for) and the AdWords Ad’s you are using. The main use for this is competitor analysis as you can see exactly how you compare to your competitors and find hidden gems in the forms of keyword ideas.


Content is king both onpage and offpage in SEO. If you are not doing some form of link building using content, you are missing a trick. The key to content marketing is the relationships with other site owners. Finding influencers in your niche, starting conversations with them and managing responses can be a bit of headache, however this is exactly what Buzzstream does. Not only does it allow you to find sites related to an idea but you can also find contact details, social media profiles, how authoritative the site is, their recent blog posts and even the conversations you have had with them in terms of email, mentions or shares. An excellent tool for content marketing.