How to Use Instagram to Market Your Business? - IK Technologies
Social Media

How to Use Instagram to Market Your Business?


There are lots of business going to use Instagram in order to promote their services, products and provide exclusive offers and enjoying great opportunity in order to market their products to their target audience. With the support from Facebook, Instagram has recently rolled out its exclusive advertising platform which truly integrates with great targeting features of Facebook and businesses are getting the most of it. Businesses really know it very well that the users are having an eye on their news feed. In return, Instagram users have 2.5 times more chances to go through the newsfeed ads as compared to ads on other social media platform. So, you can definitely open up with the opportunity with Instagram ads.

Mobile ads have truly outperformed newspaper ads and several small and large businesses are going to achieve best results through social media ads. Instagram ads have generated over half a billion of revenue and it is intended to double by the year. It is the proof that a lot of business owners are adding their money where they like. The ad platform of Instagram is literally very user-friendly. It is fun and it is liked by millions of enthusiastic and passionate businesses. It is known to have excellent and amazing metrics and it is known to be affordable for a lot of small businesses. If you are going to promote your business with social media ads or looking to build your list, than you can definitely look for integrating Instagram ads on your marketing part. Here’s what to consider when it comes to start up with Instagram ads to enhance your brand reach, engagement and attract your target audience to your business. It is also possible to buy real Instagram followers.

Tell Them WHY – Since it is your official account for your business, you need to keep this account for your business, not your personal account. You need to help the users identify your brand presence and avoid being too salesey.

Start with Your Exclusive Plan – This way, you need to strategize your Instagram account and your social accounts by planning them well. You need to create your own calendar for the implementation that can lead you to your goals. The main reason behind failure of the business is not having a plan on social media. So, you have to make a plan in advance before paying for traffic and posting randomly.

Avoid Letting Your Hashtags on Your Own Voice

Instead you have to add your business voice to the hashtags. You need to customize your hashtags for your branding and for daily posting. You need to keep your tags searchable and relevant. It is ideal to use your exclusive hashtags and avoid losing control and you need to generate more in your post along with delivering quality.

Level Up Your Looks

For your Instagram accounts, images are the heart and soul. So, you have to ensure that your videos and images look beautiful. There are savvy Instagram users who are looking for funny yet beautiful images which are also something sensible. Use apps and other tools to level up the feel and look of everything you are going to post on Instagram.